At 77cx, your personal data belongs to you. This Privacy Policy explains in plain, honest language exactly what information we collect, why we collect it, how it is stored and secured, and what rights you have over your own data as a 77cx account holder or visitor.
Plain-Language Commitment: This Privacy Policy is written to be read and understood by real people, not just lawyers. We have used clear, direct language throughout. Where legal terminology is unavoidable, we explain what it means. If anything is unclear, please contact us at [email protected] and we will be happy to explain.
77cx is an online casino and sports betting platform operating at 77cx.bet. For the purposes of this Privacy Policy, "77cx", "we", "us", and "our" refer to the operators of the 77cx platform. We act as the Data Controller in respect of all personal data collected from users and visitors of the 77cx website and any associated mobile applications.
The 77cx platform is designed and operated for adult entertainment purposes, serving users across Pakistan including major cities such as Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and Multan. We offer online casino games, live dealer tables, sports betting including PSL and international cricket, and a full suite of promotions — all transacted in Pakistani Rupees (PKR) through trusted local payment channels including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast.
As Data Controller, 77cx is responsible for ensuring that your personal information is handled lawfully, fairly, and transparently — and that it is protected against unauthorised access, loss, or disclosure. We take this responsibility seriously and have implemented both technical and organisational measures to honour it.
77cx collects personal data through several channels: directly from you when you register or use our platform, automatically through your use of the website, and occasionally from trusted third-party sources as part of our verification and fraud-prevention obligations. The categories of data we collect are as follows:
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number, photograph | Provided directly by you during registration or KYC |
| Contact Data | Mobile number, email address, residential address | Provided directly by you |
| Financial Data | JazzCash / EasyPaisa account number, bank account details, transaction history, deposit and withdrawal amounts in PKR | Provided by you and generated by platform activity |
| Gaming & Betting Data | Game history, wager amounts, win/loss records, sports betting selections, session duration | Generated automatically by your platform activity |
| Technical Data | IP address, device type, browser version, operating system, time zone, referral URL | Collected automatically via cookies and server logs |
| Usage Data | Pages visited, features used, click paths, session timestamps, search queries within the platform | Collected automatically via analytics tools |
| Communications Data | Live chat transcripts, support email content, complaint records, survey responses | Generated through your interactions with 77cx support |
| Marketing Preferences | Opt-in/opt-out status for promotional communications, preferred contact channel | Provided directly by you or inferred from account settings |
What we do not collect: 77cx does not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data unless this is specifically required by a regulatory obligation and you have been separately informed.
77cx uses the personal data it collects for specific, defined purposes only. We do not use your data for purposes beyond those listed below without first informing you and, where required, obtaining your consent:
Every instance of personal data processing by 77cx is conducted under one of the following lawful bases. We have mapped each primary use of your data to its applicable legal basis below:
When we rely on legitimate interests as our legal basis, we carry out a balancing test to confirm that our interests do not override your fundamental rights and freedoms. If you would like more information about the legitimate interests assessment for any specific processing activity, please contact our Data Protection Officer at [email protected].
77cx does not sell your personal data to any third party. We do not share your information with advertisers, data brokers, or any commercial third party for their own marketing purposes. Your data is shared only in the following limited circumstances:
All third parties with whom 77cx shares personal data are required to handle it in accordance with applicable data protection law and are prohibited from using it for any purpose beyond the specific service they provide to 77cx. We carry out due diligence on data processors before engagement and require appropriate contractual protections.
The 77cx website uses cookies and similar tracking technologies to deliver, secure, and improve the platform. A cookie is a small text file placed on your device by your web browser when you visit the 77cx website. The following categories of cookies are used:
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security token validation, fraud prevention | No — essential to platform operation |
| Functional | Remembering language preferences, game lobby layout, user interface settings | No — improve your experience without tracking |
| Analytics | Measuring page visits, feature usage, session duration, and platform performance in aggregate | Yes — optional, enabled only with consent |
| Marketing | Understanding which promotional campaigns brought you to 77cx; personalising bonus offers | Yes — optional, enabled only with consent |
You may manage your cookie preferences through the 77cx cookie settings panel, accessible at any time from the website footer. Please be aware that disabling strictly necessary cookies may impair your ability to log in or access certain platform features. Disabling analytics or marketing cookies will not affect your ability to play or withdraw.
77cx does not use third-party advertising networks or social media tracking pixels that transmit your behavioural data to external platforms for the purposes of cross-site advertising targeting.
77cx retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulatory obligation. The following general retention periods apply:
When data is no longer required under any applicable retention obligation, 77cx securely destroys or anonymises it in accordance with our data disposal procedures. Anonymised data (from which you cannot be identified) may be retained indefinitely for statistical and business intelligence purposes without restriction.
77cx implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security programme includes the following:
While 77cx employs strong security measures, no online platform can guarantee absolute security. You play an important role in keeping your account safe by using a strong, unique password, enabling 2FA, and never sharing your login credentials with anyone. 77cx will never ask you for your password via email, chat, or phone.
As a data subject whose personal information is processed by 77cx, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with a clear description of your request and sufficient information to verify your identity:
You have the right to request a copy of all personal data 77cx holds about you, along with information about how it is processed. We will respond within 30 days.
If any of your personal data held by 77cx is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations.
You may request that 77cx restrict the processing of your data while a dispute about its accuracy or the lawfulness of its processing is being resolved.
Where processing is based on consent or contract, you may request your personal data in a structured, commonly used, machine-readable format for transfer to another provider.
You may object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will stop immediately and without question.
Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
If you believe 77cx has processed your data unlawfully, you have the right to lodge a complaint with the applicable supervisory or data protection authority.
Strictly 21+ Platform: The 77cx platform is intended solely for adults aged 21 years and over. We do not knowingly collect, process, or retain personal data relating to individuals under the age of 21. The 77cx platform takes active steps to prevent access by minors, including age verification during registration.
If 77cx becomes aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe your child has registered on the 77cx platform, please contact us immediately at [email protected] and we will investigate and act without delay.
77cx supports the use of parental control tools and internet filtering software to help prevent underage access to gambling content. We cooperate fully with any responsible gaming authority request relating to the protection of minors.
77cx primarily stores and processes personal data within secure data centre facilities. In certain circumstances, your data may be transferred to, or accessed by, service providers located outside your country of residence — for example, where a third-party technology provider or game studio operates servers in a different jurisdiction.
Where such international transfers occur, 77cx ensures that appropriate safeguards are in place to protect your personal data, including:
You may request further information about the safeguards in place for any specific international transfer by contacting our Data Protection Officer at [email protected].
77cx reserves the right to update or revise this Privacy Policy from time to time to reflect changes in applicable law, regulatory requirements, or our data processing practices. When we make material changes to this Policy, we will:
Your continued use of the 77cx platform following notification of a Privacy Policy update constitutes acceptance of the revised terms. If you do not agree to the updated Privacy Policy, you should discontinue use of the platform and may request account closure in accordance with your rights set out in Section 9.
We recommend bookmarking this page and reviewing it periodically so you stay informed about how 77cx handles your personal data. The current version of this Privacy Policy will always be available at 77cx.bet/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77cx processes your personal data, please reach out to our Data Protection Officer (DPO). Our DPO is responsible for overseeing 77cx's compliance with data protection law and is your primary point of contact for any privacy-related matter.
You may contact the 77cx Data Protection Officer using the following details:
When submitting a data subject rights request, please provide your full name, the email address registered to your 77cx account, and a clear description of the right you wish to exercise. We may request additional verification information to confirm your identity before processing your request.
These are the six core principles that govern how 77cx collects, handles, and protects every piece of personal data entrusted to us by our players across Pakistan.
Every byte of data transmitted between your device and 77cx is protected by TLS 1.2+ encryption. Stored sensitive data uses AES-256, the same standard trusted by global financial institutions.
77cx has a strict zero-tolerance policy on selling personal data. Your information is never offered, sold, rented, or traded to any third-party advertiser, data broker, or commercial entity.
From your 77cx account settings, you can update your personal data, manage marketing preferences, request data exports, and initiate account closure — giving you real control over your information.
We only collect data that is genuinely necessary for the delivery of the 77cx platform, fulfilment of our legal obligations, or your expressed consent. We do not collect data speculatively.
Every category of personal data we hold has a defined maximum retention period. When that period expires, data is securely destroyed or anonymised — we do not hold data indefinitely without reason.
Our Data Protection Officer is reachable at [email protected] 24/7 via live chat. Any privacy request, correction, or complaint is treated as a priority and handled within 30 days maximum.
Your privacy is protected by design at 77cx. Play PSL cricket betting, live casino, slots, and more — knowing your data is handled with the highest standards of security and transparency.
21+ Gambling can be addictive. Please play responsibly. Terms & Conditions apply to all offers.